Avril Lavigne X BeatBox

Avril Lavigne x BeatBox

Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne has announced her first-ever alcohol partnership with ready-to-drink cocktail brand BeatBox, The World’s Tastiest Party Punch.

Avril’s 11.1% ABV Pink Lemonade special edition package will be available at tens of thousands of locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip, and many other valued chain and independent retailers.

Scope

Art Direction

Packaging Design 

Website Design

Illustration

Hand Lettering

Photography Curation

Campaign Identity

Pitch Deck directly to Avril Lavigne

Packaging Design

Story telling with doodles

Point of sale

Point of sale designs